Versatility
Show the value proposition of your idea by pitching it to potential customers. Beware that context is king. Validate customer demand with actions, not words.
"Show me, don't tell me". Pitch your product in the right context. Consider the environment, using a prop, and the storyline. For example, pitch a new robot in a factory, use a physical prop in your presentation, "walk the customer journey" from end to end.