Pre-orders

Type

Versatility

Definition

Pre-orders are a way for customers to purchase a product before it is officially released or available for purchase in stores.

This allows customers to:

• Guarantee they receive the product: Popular items can sell out quickly upon release, but pre-ordering ensures you get your copy on launch day.
• Secure limited editions or special offers: Some products come with bonuses or exclusive content for pre-ordering, making them more attractive to early adopters.
• Support the developer/creator: Pre-orders provide creators with financial backing before launch, helping them fund production and distribution.

Example

You're a restaurant launching a unique pizza flavor. Offer a limited pre-order for the new pizza for a set period. Track pre-orders to gauge demand and adjust production numbers accordingly.