Heat Testing

Type

Versatility

Definition

Heat Testing is a term introduced by https://www.sparkno9.com, an innovation and strategy consultancy. Before you build anything, Heat Testing draws on data generated by actual customer behavior rather than relying on opinions or hunches. This real-world behavioral data provides valuable insights into customer preferences and serves as evidence for a strong case for growth strategies.

Example

Before you commit resources to build a meal kit delivery service, simulate it with ads and landing pages. Test potential meal options and customer segements with ads, and test meal kit orders with a landing page. After gathering all data, create a heat map to reveal most appealing meal options and marketing channels, such as promoting Quick and Easy meals through social media ads, and Family Favorites through email marketing.

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